11 Musts For Your Site Launch Checklist

I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the …

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Business Cliches: Let’s Think Outside The Box

Every industry, organization, team and group is filled with them and making fun is just part of the juvenile reality helping us get through each day.  I mean seriously, we all grow up – but some part of our comic psyche never does leave high school — especially when it …

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How a Rainforest Spawned Brand Messaging Insight

The other day, my 10-year-old daughter Sydney asked me to edit an essay she was writing on rainforests. Of course I jumped at the opportunity because … A)     I love to edit B)      I love to edit C)      I love to edit. As she began sending me paragraphs about the …

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To Err Is Human, But To Catch It Is Copy Editing

There are some things that give me great pleasure in this life: A Big Gulp, a good country song and lying by the pool are just a few. But I must admit to finding it extremely satisfying to discover copy editing mistakes and grammatical errors on the evening news, in …

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Winning The Brand Game One Inning At A Time

While watching one of my favorite baseball Kevin Costner movies, a Ray Liotta line struck a chord with me. ‘If you build it, they will come.’ This line from ‘Field of Dreams’ spoken by Shoeless Joe Jackson to wannabe farmer Ray Consella, compelled Ray to mow down one of his …

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Is Your Brand Strategy Just A Pig Wearing Lipstick?

‘If you put a dress and lipstick on a pig, doesn’t make it pretty. It’s still just a pig on the inside.’ Who would’ve ever thought these words of wisdom would ever make their way into a strategy post? (I promise, it’ll all make sense really soon) … When you’re …

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