Make Sure Your Brand Presence Is A Welcome One

What do bored teenagers and blanket web advertising have in common? Don’t worry. This isn’t a bad joke (although I heard one this week about fake noodles that made my kids roar. Unfortunately, I can’t remember the punch line so you’ll have to Google it). The answer to both is: …

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Email Signature: Customer’s First Impression Of Brand

It’s a place most people have decided to make their own by placing quotes, scriptures, cute pictures or statements having to do with politics.  Most businesses don’t have a standard design or format for the email signature, so employees have taken it as their own and customized it to their …

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Rebranding Is A Calculated, Deliberate Decision

Every brand goes through it. When you start a business, you come up with a name, possibly a logo and can’t imagine a more suitable representation for what you do. It serves its purpose and you establish faithful service and brand confidence within your customer base and capitalize on brand …

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Office Communication: I Know Your Dirt, But Not What You Do

Besides romances and high-school drama, more problems are caused because of the lack of office communication. Groups do not communicate, individual team members don’t talk (except to mutter how hideous Priscilla’s shoes are) and management doesn’t convey important facts to the people who have to carry out the directives. Why …

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