The importance of staying ‘on message’

You have Facebook, Twitter, Instagram, LinkedIn. All very impressive tools for reaching your audience. I have, in fact, used social media in such a way to land contracts, create brand recognition, attract new business, and engage customers in ways that weren’t possible even 15 years ago. This has opened all …

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Business Communications Colors

[button icon=”icon-film” type=”primary” size=”btn-medium” label=”Watch Video On Chron.com” link=”http://smallbusiness.chron.com/business-communications-colors-74035.html”]  Using colors in your business communication sets the tone for how the message will be absorbed by its audience. Color has a hold on us in almost every aspect of our lives. How you choose to use it reflects on your …

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While Others Sit, A Public Relations Professional Spins

When watching the news – especially on Sunday mornings, it becomes obvious why so many politicians and celebrities have publicists. This much-needed asset is the voice of reason, the curer of chaos, the tantrum tamer and can literally spin garbage into gold when a press torpedo threatens to topple a …

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Older Job Seekers: Show Why Experience Matters

There is this defining moment in one of my all-time favorite Chick Flicks when Kathy Bates’ character, Evelyn Couch in ‘Fried Green Tomatoes’ plows into the car of some young, beautiful and incredibly snobby girls who have just whipped into a parking spot Bates’ was in line to receive. As …

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