The importance of staying ‘on message’

You have Facebook, Twitter, Instagram, LinkedIn. All very impressive tools for reaching your audience. I have, in fact, used social media in such a way to land contracts, create brand recognition, attract new business, and engage customers in ways that weren’t possible even 15 years ago. This has opened all …

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How to Connect Facebook And WordPress Plugins

                          The topic we’re going to talk about is how to connect Facebook and WordPress plugins.  We’re going to talk about using JetPack, a multi-faceted plugin developed and maintained by Automattic, the publisher of WordPress.  While JetPack has …

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Swimming with Sharks: A Lesson In Crisis Management

I’m a runner and I like to compete in marathons and triathlons when time allows.  Triathlon training requires cross training on a bicycle, swimming and running. One morning, I was running from my apartment along Collins Avenue in Miami.  It was not a particularly hot morning but severely muggy from …

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When All Fails, Optimism Is The Best Motivator

As an entrepreneur, I’ve often been asked how I can deal with the many rejections business owners have to face on a daily basis. Am I blind not to see the warning signs? Am I scared of the risk of not gaining business? How will I survive? I don’t think …

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