Make Sure Your Social Media Footprint Isn’t Anti-Social

We are surrounded by social media. Everyone is talking about it, living it and breathing it on a daily basis – it doesn’t take a genius to figure that out. It’s easy for us to use and we can transform almost every single life occurrence – whether large or small – into a broadcast for our world to see – and we love it. Where the problem lies, however, is how businesses go about discerning how and where social media fits into their business. Experts agree social media plays a part in a businesses’ growth, from a marketing and consumer standpoint but no one ...

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Common Sense: Missing Ingredient In Marketing Campaigns

Were you one of those parents, who, before naming your child, you tried to think of all the things other kids could call your kid based on what rhymed with, or sounded like the suggested name? Or … Are you one of those parents who wished they’d done that … Well, we all know kids can be cruel and can turn the most innocent of names into something befitting a playground chant. But it might be worse when a marketing team learns their beloved product is conjuring up giggles or ridicule they should’ve spotted a mile away. More money is wasted on brand persona ...

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Make Sure Your Brand Presence Is A Welcome One

What do bored teenagers and blanket web advertising have in common? Don’t worry. This isn’t a bad joke (although I heard one this week about fake noodles that made my kids roar. Unfortunately, I can’t remember the punch line so you’ll have to Google it). The answer to both is: They are often found where they don’t belong. … While I can’t do much about the bored teenagers loitering outside the 7-11, the Sonic drive-Ins and the malls of the United States; I would love to put the wheels in motion to stop the horrid amount of banner ads aimlessly showing up ...

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Email Signature: Customer’s First Impression Of Brand

It’s a place most people have decided to make their own by placing quotes, scriptures, cute pictures or statements having to do with politics.  Most businesses don’t have a standard design or format for the email signature, so employees have taken it as their own and customized it to their taste. While it may seem harmless, the email signature of each and every one of your employees is a direct reflection of you and your business.  It, in some regards, is the first impression they get of you – of your brand – and a keen-eyed customer can deduce a bit ...

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Rebranding Is A Calculated, Deliberate Decision

Every brand goes through it. When you start a business, you come up with a name, possibly a logo and can’t imagine a more suitable representation for what you do. It serves its purpose and you establish faithful service and brand confidence within your customer base and capitalize on brand recognition. As time goes on, though, your business needs to keep up with the times. You may not change a thing about your product but the packaging, your logo and your company perception needs to show a connection with the here and now. Sometimes it’s just updates on a color ...

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Marketers, Which ‘Breakfast Club’ Character Are You?

The Breakfast Club
Does anyone NOT like ‘The Breakfast Club’? I remember watching it at a slumber party 8 times … no one slept. We just kept watching it over and over again … The too cool group of Emilio Estevez, Molly Ringwald, Judd Nelson, Anthony Michael Hall and Ally Sheedy gave us a look at some of the pressures each social class dealt with during high school. Alas, we may never get to tell off our Principal Vernon, but at  Brand Management High, it is a truly obtainable goal – you’ve just got to figure out which group you belong to and up your game. I know ...

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Office Communication: I Know Your Dirt, But Not What You Do

Besides romances and high-school drama, more problems are caused because of the lack of office communication. Groups do not communicate, individual team members don’t talk (except to mutter how hideous Priscilla’s shoes are) and management doesn’t convey important facts to the people who have to carry out the directives. Why is it that when there’s a complaint, we have no problem communicating effectively to whomever will listen – but when it is time to understand what’s going on and where within an organization no one can knows? Communication within ...

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11 Musts For Your Site Launch Checklist

I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a website’s launch sets the tone for the viewer perception of a site – and ultimately, the perception a user will have on doing business with a company. Let’s not forget a bad user experience is more likely to be discussed with a user’s network of friends, ...

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Business Cliches: Let’s Think Outside The Box

Every industry, organization, team and group is filled with them and making fun is just part of the juvenile reality helping us get through each day.  I mean seriously, we all grow up – but some part of our comic psyche never does leave high school -- especially when it comes to making fun of business cliches. Even if the boss isn’t like the jackass from 'Office Space,' he still has his idiosyncrasies that are worse than nails on a chalkboard.  Today, let’s relish that and snicker, sneer, scoff and even chuckle at a few of the best, shall we? Let’s Think ...

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How a Rainforest Spawned Brand Messaging Insight

The other day, my 10-year-old daughter Sydney asked me to edit an essay she was writing on rainforests. Of course I jumped at the opportunity because … A)     I love to edit B)      I love to edit C)      I love to edit. As she began sending me paragraphs about the dark and wet climate of the rainforest; the mischievousness of the monkeys and the colorful feathers of the toucans, my writer’s brain kicked into overdrive as I corrected and embellished her assignment. Then it hit me.  I wondered if I was correcting in such a way that actually took away from ...

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