Social Media Arsenal: Just Because You Have It, Doesn’t Mean You Know How To Use It

Recently, I have been given several items for ‘personal protection.’ Partly because a girl can never be too careful and also I have excellent friends and family who want me to be safe. But amidst my flash-o-taser (flash light with a taser on it), Kimber (a plastic-looking squirt gun filled with foam mace), keychain Kubotan (a hard plastic ‘handle’ for keys and it comes with an entire how-to guide), expandable baton and lastly my safety whistle (which blown with force can make your ears bleed), there is huge possibility for unintentional self-harm. Clocking ...

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Business Communications Colors

  Using colors in your business communication sets the tone for how the message will be absorbed by its audience. Color has a hold on us in almost every aspect of our lives. How you choose to use it reflects on your business and how a consumer reacts to your brand. (more…)

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While Others Sit, A Public Relations Professional Spins

When watching the news – especially on Sunday mornings, it becomes obvious why so many politicians and celebrities have publicists. This much-needed asset is the voice of reason, the curer of chaos, the tantrum tamer and can literally spin garbage into gold when a press torpedo threatens to topple a career, reputation or even a nation. So it’s no wonder we all understand this vital role when it comes to those we see as role models or talking heads. But what amazes people in my field, on a very regular basis is that businesses, rather large or small, often don’t ...

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Luke Bryan & Zac Brown Buzz Is Lesson In Good Marketing

“I love Luke Bryan and he’s had some great songs, but this new song is the worst song I’ve ever heard,” said Zac Brown of country music’s Zac Brown Band. “I know Luke, he’s a friend. ‘[That's] My Kinda Night’ is one of the worst songs I’ve ever heard.” As a marketing and PR person, a scary professional fear is having your client go off on a tangent and say something that could cause a windfall. People have mouths; therefore stupid things sometimes come out. Social media makes the stupid fly across invisible internet airwaves faster than ever and ...

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Older Job Seekers: Show Why Experience Matters

There is this defining moment in one of my all-time favorite Chick Flicks when Kathy Bates’ character, Evelyn Couch in ‘Fried Green Tomatoes’ plows into the car of some young, beautiful and incredibly snobby girls who have just whipped into a parking spot Bates’ was in line to receive. As the girls walk by waving and smirking, they chide her with ‘face it lady. We’re younger and faster.’ By this point in the movie, Mrs. Couch has already decided she’s fed up with not feeling like she is important, respected or valued. So she backs up and repeatedly ...

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Detect Early: Signs Of A Bonehead Boss

A bonehead boss. If there’s anything you can count on when you’re an up-and-coming professional, it’s that you’ll have one. Apparently, it’s a rite of passage for any competent, highly skilled go-getter who is destined for greatness in her field. The antics of bonehead managers make us strive to be outstanding at what we do. For regardless of the ineptitude of these people and/or the absolute inappropriateness of the act, we still learn something:  How NOT to treat people when we are managers AND that some people didn’t listen to their mammas when growing ...

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Let’s Talk Business — ‘Duck Dynasty’ Style

There are very few places I can go these days without seeing something giving props to the Louisiana Redneck Moguls who make up ‘Duck Dynasty.’ Even my very own son walks around wearing a shirt saluting Si Robertson and I have found myself having real conversations about episodes while at the pool. And while I don’t condone how the Duck Commander crew sits around in the assembly room doing everything BUT assembling, there is a wealth of business truths wrapped in this Louisiana treasure – and you don’t have to head to the bayou to discover them. (Hey, since ...

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Business Advice Gleaned From ‘Naked and Afraid’ (Seriously)

I’m not proud of my shameful addiction. In fact, I am a little disgusted I’m fueling the machine that is the endless lineup of new reality TV. My only comforting solace is that while watching a back-to-back marathon of Discovery’s ‘Naked and Afraid’ and ‘Naked and Afraid: Bare All, the Unseen Footage’ is that during the time it takes me to write this, I can easily say my gawking at the television is research. For while the rest of the ‘Naked and Afraid’ addicts soak up the intrigue of blurred-out nakedness and bug-snake-turtle-feasting grandeur, it ...

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Networking & Dating: Equally Uncomfortable But Necessary

Networking events are, for all comparative purposes, not that different from the dating scene. A person goes around to people they don’t really know. When they get up the nerve, they walk up to someone and try to start a conversation with small talk. If it goes well and confidence is gained, the small talk makes way into the smooth talk business pitch. If the pitch is well-timed and its recipient receptive, the result will be, let’s just say, equal to a second date: The invitation, via slick business card, to call for a conversation that could lead to a mutually ...

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How Leadership Can Encourage Team Collaboration & Creativity

Collaboration: Working together. The act of working together with one or more people in order to achieve something. The more time spent in the corporate world, the more it is realized how true collaboration is an art – an art only certain people have the talent to hone, encourage, use and execute. Much like a painter learns through experience how to use a brush to make scenery and images jump off the canvas, a business, through the hiring of key staff can put together a team that not only works together beautifully to carry out daily enterprise goals but painlessly ...

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