A HealthCare.gov Q&A With Build.Automate Executives

Recently, Build.Automate’s CEO and Founder Vaughn Bullard and Director of Digital Strategy and Marketing Deanna Murray, sat down to talk through the failings of this system. Their conversations determined the failures do not fall to the left or to the right – but to some fundamental breakdowns in the product conception, capturing of product requirements and communication during project build.
It is always easy to Monday-morning quarterback the failure of such a huge government project as HealthCare.gov. But in talking through what went wrong, we have found we have learned (or just remembered) some of the things to avoid in projects and products we are working on. Recently, Build.Automate’s CEO and Founder Vaughn Bullard and Director of Digital Strategy and Marketing Deanna Murray, sat down to talk through the failings of this system. Their conversations determined the failures do not fall to the left or to the right – but to some fundamental breakdowns in ...

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How to Access My WordPress via FTP

Hey there, Vaughn Bullard here! In every WordPress site, you’re gonna probably have to access your files via FTP, or File Transfer Protocol. Think of it as a way to get in underneath the file system of your server and allows you to upload and download files without ever having to touch your publicly facing WordPress site. (more…)

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An Explanation Of Logo Types & Styles

Hello, my name is Deanna Murray and I am a marketing and branding specialist who helps businesses realize their true potential by making their brands come to life. Selecting a logo for your company or product is one of the most important business decisions you will make. It doesn’t matter how fantastic your product or business is, if your logo doesn’t accurately describe it and entice customers, you won’t be able to get customers to care. (more…)

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How Can I Change a Thumbnail Size in WordPress?

Hey there, Vaughn Bullard here! We’re going to talk about changing an image thumbnail size in WordPress. Why would you want to do this? Well, you may have originally started uploading files that were a different size and you want to change them for design reasons. Well, this is a two-pronged answer. We’re gonna go to the WordPress administration pages. This is done by typing in the url of your blog followed by forward slash wp-admin. You will be prompted for your administrative username and password. Type it in and press the “Login” button. ...

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What You Should Know Before Hiring A Digital Marketing Firm

Before hiring Build.Automate or any other firm to meet your digital marketing needs, make sure to get the following questions answered to your satisfaction. The success of your business depends on it. Customer Service “Who will my main contact be?” Your main point of contact will always be your project lead. Whether that be one of us or another one of our contractors, you will always have someone to call and get information from. “How can I get a hold of that person? In a crisis, who is my backup contact?” You will have their email, work phone and cell phone. ...

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How to Mass Delete Content From Posts in WordPress

Hey there, Vaughn Bullard here again! Here’s a little riddle for ya: What happens when you get a whole bunch of posts with repeated content? A mess that’s what! Let’s take a scenario for example: You have twenty posts all with repeated content, for example, your company name, but you’ve changed your company name! Do you want to sit there and edit twenty posts? Short answer would be nooooo, because that would be a waste of your time. So we can do this with a plugin called unbelievably “Search and Replace”. Now this plugin can be downloaded from the ...

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How Does Business Communication Enhance the Image of a Business or Organization?

  Hello, my name is Deanna Murray and I am a marketing and branding specialist who helps businesses realize their true potential by making their brands come to life. Often, I am asked about the importance of business communication and whether it enhances or hurts an organization. Almost any communications specialist will tell you there are two key types of press: Good press and bad press. Pretty obvious, right? These two types of press can be reported in a few different ways – either by the company via press release or another controlled announcement ...

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How to Get Rid of a WordPress Blog Title

Hey there, Vaughn Bullard here! Yep, this is often a question that I get asked. “How do I go about getting rid of a blog title below the blog in WordPress?” Why would you want to do this? “Hey, maybe you have some design issue with it or you’re really just not that verbose!” Well, what we’re really talking about here is the Blog “Tagline” below the title in WordPress. We’re gonna go to the WP administration pages. This is done by typing in your url of your blog followed by wp-admin. You will be prompted for your administrative username and ...

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Recording A Company Voicemail That Shines

  Hello, my name is Deanna Murray and I am a marketing and branding specialist who helps businesses realize their true potential by making their brands come to life. Personal attention to detail and quality customer service are hard to achieve in this world, especially with the constant use of email and live chats for quality assistance. (more…)

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