Corporate Identity Style Guide

Corporate Identity Style Guide Hello, my name is Deanna Murray and I am The Director of Marketing and Strategy at Build.Automate Inc in Washington DC. In order for a company to maintain its brand identity and integrity as it grows, it is important for it to have a Corporate Identity Style Guide. A Corporate Identity Style Guide, also called a brand guide, is a document outlining a company’s mission, information outlining its core business, its corporate colors and acceptable use of the brand logo, among other things. It is a document put together to ensure ...

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How Can I Assign an Editor in WordPress

How Can I Assign an Editor in WordPress Hey there, Vaughn Bullard here again!  Sometimes you need to give users on your WordPress We’re going to talk about how to assign an editor in WordPress. We’re gonna go to the WordPress administration pages.  This is done by typing in the url of your blog followed by forward slash wp-admin.  You will be prompted for your administrative username and password.   Type that in and press the “Login” button. (more…)

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How to Adjust a Business Card for a Better Impact

How to Adjust a Business Card for a Better Impact Hello, my name is Deanna Murray and I am The Director of Marketing and Strategy at Build.Automate Inc in Washington DC. Today we’re going to talk about how to adjust your business card to have better impact. Your business card is second to only the first impression you give a possible client when you meet them. How you present your business and brand on this little 2x3 piece of paper is extremely important. (more…)

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How to upload files to WordPress larger than 2MB

How to upload files to WordPress larger than 2MB Hey there, I’m Vaughn Bullard. Today, I’m gonna talk to you about uploading files larger than 2 megabytes. Now why on earth would I want to upload files larger than 2 megabytes? Well, you may want to upload high bandwidth media such as large zip files, images and videos for use on your WordPress installation. There are plenty of reasons why one would want to do this. We’re going to edit two files in WordPress and on your server. Don’t worry there’s no coding on this one! It is as simple as editing ...

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How to Promote Yourself Successfully

Hello, my name is Deanna Murray and I am The Director of Marketing and Strategy at Build.Automate Inc in Washington DC. Knowing how to promote yourself successfully is an extremely valuable skill when you’re looking for a job, trying to generate clients or just looking to make further business connections. The successful self-promoter knows the art of promoting ones’ self is not about who can brag the longest and loudest – it’s about who can elegantly and informatively demonstrate their abilities with grace and form. Being able to do this is a must in ...

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How to Add Space In Footer On WordPress

How to Add Space In Footer On WordPress Hey there, Vaughn Bullard here again! Ever wondered why you don’t have enough space in your footer? Well, maybe it’s not your fault! Maybe your using a free theme from the WordPress theme repository or you just didn’t think of it when you designed your site. Either way, you need the ability to add some extra space. I’m gonna show you how to do it the right way. So check out this page. We’ve got a decent amount of space, but we might want to add some more. So we’re gonna change the amount of space by editing ...

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How to Embed Audio Looping With AutoPlay in WordPress

How to Embed Audio Looping With AutoPlay in WordPress Hey there, Vaughn Bullard here again! Sometimes you just need to groove. So we’re gonna talk about embedding audio looping with autoplay in your WordPress. Why does want to do this. Well, you may want to do this if you’re running a site dedicated to music or, for example, if you just want to have a running background loop that sets the mood for your page. I’ve seen this done on a few spa pages. You know relaxing sounds of meditation music enticing you come down and get a massage. Hearing is a strong sense for ...

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Do Logos Attract Customers?

Hello, my name is Deanna Murray and I am a marketing and branding specialist who helps businesses realize their true potential by making their brands come to life. Often, I've been asked 'Do Logos Attract Customers?' When you think of some of the most successful companies in the world today, you don’t just think about their products – you think of their brand and their brand identity and a huge part of a brand identity is the imagery associated with it – their logo. (more…)

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How to Change Usernames & Roles in WordPress

Hey there, Vaughn Bullard here! In every WordPress installation, you’re gonna need to change a username & role a time or two. Why? Because you might have people who want to change their username or you might want to change their role on your WordPress installation. We’re going to delve into that in this demonstration video. We’re gonna go to the WordPress administration pages. This is done by typing in the url of your blog followed by forward slash wp-admin. You will be prompted for your administrative username and password. Type that in and press the ...

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What Makes a Good Strategic Communications Plan?

Hello, my name is Deanna Murray and I am a marketing and branding specialist who helps businesses realize their true potential by making their brands come to life. A strategic communications plan is a detailed outline of how a marketing team plans to get brand and product messages out to target audiences. Strategic Communications plans are essential to clearly outlining the communication functions behind advertising, promotions and public relations. It also helps companies manage costs and stay within budget. (more…)

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